BUILDING SYSTEMS.
DRIVING GROWTH.
01OBSERVE
02UNDERSTAND
03BUILD
04GROW
05IMPACT
Jericó · Soundscaping
OBSERVATION
BEFORE ACTION
I'm a Growth Product Manager interested in what happens between people, products and systems.
My work usually starts with observation. I look for friction, understand the people experiencing it, and then design the product, process or system that can make things work better.
Sometimes that means growth. Sometimes it means technology. Sometimes it means changing the way a team works together.
- Discipline
- Product & Growth
- Method
- Observation-led
- Territory
- LATAM · Remote
- Languages
- ES · EN
3 MINUTES WITH JORGE
What I do, how I think, and what I've learned building products and systems.
Video coming soon · 03:00
SYSTEMS THAT MOVE BUSINESSES FORWARD
Four parts of one system. Change one and the others respond — which is why I rarely work on only one of them at a time.
PRODUCT
01Turning customer observations into better products, experiences and decisions.
Feeds Growth · Informed by Operations
GROWTH
02Designing acquisition, conversion, retention and revenue systems.
Feeds Operations · Informed by Product
AI & AUTOMATION
03Using technology to increase human capacity and reduce unnecessary friction.
Follows understanding, never replaces it
OPERATIONS
04Creating workflows, structures and processes that allow teams to execute with greater clarity.
Holds the whole system together
OBSERVED IN PRACTICE
Each case is written the way the work happened: what was observed, what the real problem was, the system built around it, and what it changed.
GROWTH IS A SYSTEM.
OBSERVATION
What is actually happening
CLARITY
What the real problem is
SYSTEM
How the parts should relate
EXECUTION
Who does what, and when
GROWTH
What compounds afterwards
FIELD NOTES
When a technology problem is actually an energy problem
In preparation
The Hidden Cost of Operational Friction
In preparation
Building products without losing the human system
In preparation
HOW READY IS YOUR GROWTH SYSTEM?
Demand
Do you know why people actually buy?
Product
Does the product deliver the promise without help?
Retention
Does value keep arriving after the first week?
Operations
Can the team execute without heroics?
Data
Do you measure decisions or activity?
People
Does the system make good work possible?
PEOPLE ARE PART OF THE SYSTEM.
A system can be efficient and still be unhealthy.
Every process changes attention.
Good systems reduce cognitive load.
Technology should increase human capacity, not simply increase speed.
- Leadership
- Responsibility, difficult conversations and decisions made in the open.
- Well-being
- Workloads and rhythms that a team can actually sustain.
- Communication
- Precise when it must be, human when it matters.
- Remote work
- Coordination designed on purpose, not improvised.
- Culture
- What the system rewards is what the culture becomes.
- Sustainability
- Economic, human, social and environmental value are connected.
THE JAGUAR
Observe before acting.
Understand the territory.
Protect the ecosystem.
Create abundance.
GOOD WORK STARTS WITH A GOOD RELATIONSHIP.
I choose collaborators the same way I design systems — by looking at how the parts will work together over time, not only at the opportunity in front of me.
People who care about what they build.
People willing to question assumptions.
People who care about customers and teams.
People who want growth without unnecessary complexity.
People who understand that business can create economic and human value at the same time.
People who care about sustainability and the ecosystems they affect.
SELECTED RESULTS
+400%
SaaS sales
+50%
Revenue in six months
+27%
Average order value
70%+
Guest stay extensions
~4h → <10 min
AI-assisted workflow
WHAT ARE YOU TRYING TO BUILD?
Tell me what you're working on, what isn't working, or what you're trying to understand.
START A CONVERSATION- EMPLOYMENT
- FREELANCE
- ADVISORY
- COLLABORATION